About AMG
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AMG began in 2010, when five Southern Alberta feedlot operators met for supper in Lethbridge to explore a simple but powerful idea: remain independent while working together.
Located within 100 kilometres of one another, the five operators recognized that sharing ideas, information, and resources could help each of them build a stronger business. What began as an informal peer-mentoring group quickly proved its value, and AMG officially incorporated in 2014.
Growing Stronger Together Since 2010
AMG began in 2010, when five Southern Alberta feedlot operators met for supper in Lethbridge to explore a simple but powerful idea: remain independent while working together.
Located within 100 kilometres of one another, the five operators recognized that sharing ideas, information, and resources could help each of them build a stronger business. What began as an informal peer-mentoring group quickly proved its value, and AMG officially incorporated in 2014. A sixth partner joined the group in 2019.
From the beginning, AMG has been built on honesty, transparency, and trust. Members openly discuss business decisions, share strategies, and learn from one another’s successes and challenges. Although each partner continues to own and operate an independent feedlot, the group’s cooperative approach has helped every member strengthen and transform their operation.
Collaboration also creates practical advantages. AMG’s growing commodity team purchases grain for member operations, expanding purchasing options and improving efficiency. The group also leverages its combined buying power to secure competitive pricing on pharmaceuticals, corn and canola seed, silage plastic, fertilizer, crop chemicals, and other essential inputs.
In 2023, AMG took another significant step by leasing three feedlots in the Picture Butte area. Operating as Allied Cattle Company, the yards represent an exciting new chapter for the group and a shared opportunity to put its collaborative model into practice.
AMG is also investing in the future through its Next Gen group, made up of the partners’ adult children who are involved in the family operations. This group forms the operating board responsible for Allied Cattle Company, giving the next generation a direct role in shaping AMG’s future.
While AMG’s members may compete for some of the same cattle and resources, they have proven that cooperation can create opportunities competition alone cannot. By sharing knowledge, supporting one another, and learning from every success and setback, AMG’s members continue to grow stronger—individually and together.
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